Unlock your creativity

What do you want out of life? Are you looking for success in business? Do you place a premium on being a successful parent or spouse? Is there an artistic achievement you want to complete - a novel, a painting - yet you're afraid to attempt it because you might fail?

Do you feel your life is frayed at the edges, and you need to find focus?

If you can relate to any of this, you're not alone. We all feel like this at some point or another - or maybe even continuously!

The point is not to stay there.

So how do you get yourself motivated?

First, you have to have a mission or purpose for your life. Now define your core principles, set your priorities and have a plan.

Many of you will know exactly what your mission or purpose in life is. And many more of you may be struggling to find meaning and purpose. Struggling with getting up in the morning, wondering why this day will be any different from all the ones that have gone.

If you fall into the latter category, it's okay Understand also that you have a choice. You can change it, if you want to.

But how?

You can do anything you want with your future. But you need to start making some important decisions right now. You've been given certain talents, abilities and dreams, and now is the time to explore those gifts and begin to discover your mission in life.

Ask yourself…

• What am I good at?
• What abilities and qualities do I possess?
• What abilities and qualities have other people I respect and admire affirmed in my life?
• What am I passionate about?
• If I could do anything - what would I do?
• What is the one thing I could do in life that I could eagerly and joyfully do every day?

If you can't figure out what you're good at and where your talents are - ask a trusted friend or two. And then ACCEPT the compliments!

Walt Disney is an outstanding example of a man who had a vision, took major risks (often flying right in the face of conventional wisdom) and who ultimately triumphed.

As a child, Walt drew happy smiling faces on sunflowers in kindergarten. One story recounts how his teacher gently told him that sunflowers didn't have smiling faces on them. "Mine do", said Walt.

And if you do find yourself in Disneyland - notice the sunflowers! They all have smiling faces on them.

One of the Walt's greatest attributes (at least in my opinion) was his ability to go against the crowd and pursue his vision no matter what the obstacles.

The tales of Walt's early struggles are the stuff of legend.

In the depths of the great depression, Walt poured $1.5 million of his own and investors money into the first ever feature length animated cartoon - Snow White and the Seven Dwarfs.

Back in the depression, $1.5 million was a vast amount of money to spend on a film (and an animated one to boot) so the pundits all warned that audiences would not come to see a full length feature animated film. If it flopped, Walt would be ruined, both financially and personally.

But they were wrong!

Snow White became the "must see" film of 1937 and is still making money for Disney over 50 years later.

When Walt first conceived the idea of an amusement park even his staff thought he meant a Coney Island Carnival with hotdog stands, Ferris Wheels, roller coasters etc. Most of these parks were dark and dingy affairs.

It took a man of Walt's vision to create Disneyland. And naturally the pundits all thought he was mad then as well!

It's a testimony to Walt's vision, persistence, tenacity and risk taking that his legacy not only lives on, but thrives, since his death in 1966.

So what made Walt the success he was? What was his source of vision and inspiration? What drove him to succeed in the face of massive setbacks?

Walt had "Five Secrets Of Success" that have infused every aspect of the Disney Corporation, making it one of the most successful ventures of its type in the world.

They are:

1. Think "Tomorrow"

Make today's efforts pay off tomorrow! What you do today will affect the rest of your life. Make sure your activities count and move you towards your goals.

2. Free the imagination.

You are capable of more than you can imagine - so imagine the ultimate. So many of you will die with the music still within you. The cemetery is full of unfulfilled ambition. Be bold, be inspired and go for the magic! Obstacles only exist if you don't have your eye firmly on the bigger picture and your vision for the future. If you firmly know where you're going, you'll find a way round, over, under or just through any stumbling blocks.

3. Strive for lasting quality.

"Good enough" never is! Don't you hate it when products have built in obsolescence? Strive for quality and people will keep coming back for more.

4. Have "Stick-to-it-ivity."

Never, never, never give up! Winston Churchill said it best!

5. Have fun.

You're never truly a success until you enjoy what you're doing! Life's too short to do things you don't enjoy. Making money, being creative, spending time alone or with people you love - enjoy it!

And while on the subject of Walt, he used a very specific strategy to go from conceiving the idea to putting it into action. It's been modelled and is called the Disney Creativity Strategy.

And anyone can do it to achieve more success in any field.

PREVIOUS Q.S OF MEFA

Code No: 43030
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY, HYDERABAD
R07 II B.Tech. I Semester supplementary, May/June – 2009
MANAGERIAL ECONOMICS AND FINANCIAL ANALYSIS
(Common to CSE, IT, CSSE)
Time: 3 hours Max. Marks.80
Answer any Five questions
All questions carry equal marks
---
1.a) Define Managerial economics and Discuss the role of economics in decision
making.
b) Distinguish between income elasticity of demand and cross elasticity of demand.
[8+8]
2.a) Discuss various types of isoquants.
b) What is a production function? Explain its importance. [8+8]
3.a) Explain (i) P/V Ratio (ii) Margin of Safety.
b) Write short notes on (i) Opportunity cost (ii) Explicit and implicit cost. [8+8]
4.a) Discuss any two pricing methods.
b) Explain various types of market. [8+8]
5.a) Discuss the factors that effect the choice of business organization
b) Explain the features of Partnership and evaluate it against sole proprietorship.
[8+8]
6.a) What is capital budgeting? Why is it significant for a firm?
b) Compute NPV for the following investment profile:
Year Cash flow
1 10000
2 8000
3 15000
4 20000
Investment is Rs 25000 and cost of capital is 10%7. The following trial balance is extracted from the books of a merchant as on
31.12.2008. Prepare the final accounts from the information.
Debit balances Amount Credit balances Amount
Furniture 6400 Capital 125000
Vehicles 62500 Commission 2000
Buildings 75000 Creditors 25000
Bad debts 1250 Sales 154500
Debtors 38000 Bank overdraft 28500
Stock 1.1.2008 34600 Purchase returns 1250
Purchases 54750 Interest 3750
Sales returns 2000
Advertising 5680
Cash 6000
General Expenses 20820
Salaries 33000
340000 340000
The following adjustments are to be made
Stock on 31.12.2008 was Rs 32500
Provide Depreciation on furniture @10% [16]
8.a) Explain different types of financial ratios.
b) Explain the importance and limitations of ratio analysis

Code No: 43030
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY, HYDERABAD
R07 II B.Tech. I Semester supplementary, May/June – 2009
MANAGERIAL ECONOMICS AND FINANCIAL ANALYSIS
(Common to CSE, IT, CSSE)
Time: 3 hours Max. Marks.80
Answer any Five questions
All questions carry equal marks
---
1.a) Explain the factors that influence the demand for a product.
b) Discuss the techniques of forecasting demand with their merits and limitations.
[8+8]
2.a) What is elasticity of demand? How would it be measured? Bring out its practical
importance.
b) Distinguish between elastic and inelastic demand. [8+8]
3.a) Explain the relationship between Total Cost, Average cost and Marginal Cost.
b) Discuss any two methods of computing Break even point. [8+8]
4.a) What is monopoly? Explain various forms of monopoly.
b) Discuss the importance of pricing in industries. [8+8]
5.a) Explain the advantages and disadvantages of Sole Proprietorship.
b) Write short notes on:
(i) Partnership deed
(ii) Obligations and Liabilities of partners. [8+8]
6. Explain the importance of Capital Budgeting and Discuss the techniques for
evaluating capital investment decisions.7. Prepare Trading, Profit and loss account and Balance sheet from the following
trial balance of Mr Xavier.
Debit balances Amount Credit balances Amount
Opening stock
30000 Sales 127000
Purchases 68000 Purchase returns 1275
Discount allowed 75 Capital 100000
Bank charges 350 Creditors 25000
Sales returns 1000 Discount received 800
Sundry debtors 45000
Salaries 6800
Wages 10000
Freight in 750
Freight out 1200
Rent 2000
Advertisement 2000
Cash at bank 6900
Plant and Machinery 80000
2,54,075 2,54,075
Adjustments: Closing stock was valued at Rs 50000.
Depreciate plant and machinery by 5%
Make a reserve of 5% on debtors for doubtful debts
Charge 6% interest on capital. [16]
8. Explain:
(i) Liquidity ratios
(ii) Activity ratios
(iii) Profitability ratios
(iv) Capital structure ratios.



Code No: 43030
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY, HYDERABAD
R07 II B.Tech. I Semester supplementary, May/June – 2009
MANAGERIAL ECONOMICS AND FINANCIAL ANALYSIS
(Common to CSE, IT, CSSE)
Time: 3 hours Max. Marks.80
Answer any Five questions
All questions carry equal marks
---
1.a) State the law of demand and explain Giffen’s Paradox.
b) Discuss the need for demand forecasting. How is demand for a new product
estimated? [8+8]
2.a) Explain the factors that govern elasticity of demand.
b) Discuss the significance of elasticity of demand. [8+8]
3.a) Explain Break Even Analysis and State the assumptions made in Break Even
Analysis.
b) Explain the terms:
(i) Opportunity Cost
(ii) Fixed Cost
(iii) Variable Cost. [8+8]
4.a) Explain the objectives of pricing policy.
b) What are the advantages and limitations of marginal pricing? [8+8]
5.a) Explain Sole trader form of Organisation.
b) Write short notes on:
(i) Joint Stock Company
(ii) Public company vs Private Company. [8+8]
6. A company is considering two mutually exclusive projects. Both require an initial
cash outlay of Rs 10000 each and have a life of 5 years. The company’s required
rate of return is 10% and pays tax @50%. The projects will be depreciated on
straight-line basis. The net cash flows before taxes expected to be generated by
the projects are as follows.
Year 1 2 3 4 5
Project 1 (Cash flows) 4000 4000 4000 4000 4000
Project 2 (Cash flows) 6000 3000 2000 5000 5000
Calculate (i) Payback period (ii) ARR (iii) NPV (iv) PI for each project [7. Prepare the Trading, Profit & Loss account and Balance sheet of M/s Rooplal &
Co for the year ending 2008 from the following trial balance
Debit balances Amount Credit balances Amount
Drawings 18000 Capital 50000
Plant and machinery 50000 Sales 200000
Purchases 60000 Creditors 20000
Sundry Debtors 40000 Bank Overdraft 10000
Wages 10000 Bills Payable 8000
Carriage 3000
Salaries 7000
Rent 6000
Repairs 3000
Opening stock 12000
Land and buildings 40000
Furniture 30000
Discount 9000
288000 288000
Adjustments
Closing stock ( 31.12.2008) Rs 30000
Outstanding wages Rs 500
Provide 5% for doubtful debts
Depreciate Plant and machinery by 5%. [16]
8. From the following balance sheet compute (i) Current ratio (ii) Quick ratio (iii) Debt
equity ratio (iv) Capital Gearing ratio (v) Proprietary ratio [16]
Liabilities Amount Assets Amount
6% preference share capital 1,50,000 Good will 20,000
Equity share capital 2,50,000 Land and buildings 2,50,000
General Reserve 20,000 Machinery 1,75,000
Profit and loss account 15,000 Furniture 10,000
5% debentures 1,00,000 Stocks 90,000
Sundry Creditors 28,000 Debtors 21,,000
Bills Payable 12,000 Cash at bank 5,000
Prepaid expenses 4,000
5,75,000 5,75,000